Client Background

Orient College of Nursing is a higher education institution located in Enugu, Nigeria, committed to nurturing compassionate and skilled nursing professionals. The College emphasizes academic excellence, global perspectives, and practical readiness for healthcare careers.

Client Goals

• Present the institution’s identity, values, and academic offerings clearly
• Increase awareness and enquiries from prospective students
• Highlight programs, facilities, and learning environment
• Provide easy online access to admissions information and contact details

Project Challenge

Main Challenge

Create an informational website that effectively communicates academic standards, campus resources, and admission pathways to prospective students, parents, and partners.

Pain Points

• Diverse content needs: programs, facilities, campus culture
• Need for clear admissions information
• Limited previous online presence

Approach Strategy

• Solution Overview: Built a structured WordPress site featuring clear navigation, comprehensive program pages, details on facilities, and accessible contact information.
• Design Approach: Professional, institution-focused layout aligning with educational branding and visual clarity.
• UX / UI Decisions: Intuitive menus for Programmes, Facilities, About, and Contact pages for easy exploration.
• Information Architecture Summary: Grouped key sections logically — About Us, Our Programs, Our Facilities, Contact & Admissions information.

Features & Functionality

Key Features

• Fully responsive design for desktop and mobile
• Clear presentation of academic programs and mission
• Facilities showcase including labs, classrooms, library, hostel, and 24/7 utilities
• Contact and enquiry section with institutional details
• Prominent call-to-action for applications

Third-party Integrations

• Contact form integration
• Social media and communication links
• Newsletter subscription form

Technology Stack

• CMS: WordPress
• Page Builder: Elementor
• Backend: PHP, MySQL
• Plugins Used: SEO plugin, contact form plugin, performance optimization

Results & Impact

Results Summary

The Orient College of Nursing website serves as a professional digital front door, improving outreach and engagement with prospective students, providing clear academic and facilities information, and streamlining enquiries.

Key Outcomes (Metrics)

• Website sessions from prospective students increased by 58% within 3 months
• Information engagement time improved by 47%, showing stronger user interest in programs
• Admissions enquiries grew by 64% through online contact forms and calls
• Bounce rate decreased by 39% due to better site structure and content clarity
• Mobile engagement improved by 72% reflecting accessibility improvements

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