Client Background

Ez Care Plus is a healthcare and wellness provider based in Nnewichi, Nnewi, Anambra State, Nigeria committed to delivering accessible and patient-centered medical services, diagnostic care, and wellness support.

Client Goals

• Build a modern, informative healthcare website
• Increase appointment bookings and service awareness
• Educate patients on services such as diagnostics, wellness care, and specialized treatment
• Provide easy access to contact and booking information

Project Challenge

Main Challenge

Translate a wide range of healthcare services — including diagnostic imaging, wellness programs, and specialized care — into a clear online format that increases patient engagement and bookings.

Pain Points

• Need for clear service categorization online
• Appointment booking visibility
• Communicating complex medical and diagnostic offerings

Approach Strategy

• Solution Overview: Built a WordPress site with intuitive navigation, service pages, and incorporated key calls-to-action like booking appointments seamlessly throughout content.
• Design Approach: Designed a healthcare-focused UI emphasizing trust, clarity, and professionalism.
• UX / UI Decisions: Organized content into distinct care categories: Specialized Care, Wellness Services, and Diagnostic Services.
• Information Architecture: Structured menus to highlight appointment booking, services, and doctor profiles.

Features & Functionality

Key Features

• Fully responsive design for all devices
• Prominent “Book Appointment” CTAs
• Services overview (diagnostic, wellness, specialized care)
• Doctor and treatment information pages
• Contact and scheduling details prominently displayed
• Patient testimonials section

Third-party Integrations

• Email contact support
• Newsletter signup

Technology Stack

• CMS: WordPress
• Page Builder: Elementor
• Backend: PHP, MySQL
• Plugins Used: SEO plugin, booking/contact form plugins, caching/performance plugins

Results & Impact

Results Summary

Since launch, the Ez Care Plus website has improved online appointment conversions, service discovery, and ease of patient communication, helping the clinic engage more effectively with current and prospective patients.

Key Outcomes (Metrics)

• Appointment bookings increased by 52% in first quarter
• Service page visits grew by 68%
• Mobile engagement increased by 74%
• Time on site improved by 55%

Want Similar Results For Your Business?

Let’s discuss how Meritia Enterprise can help you achieve real growth with a high-performing, conversion-focused website tailored to your goals.
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