Client Background

The Andy Young Foundation is a nonprofit organization dedicated to strengthening humanity by uplifting the most vulnerable in society — including children, youth, women, and persons with disabilities. The foundation focuses on empowering lives through education, scholarships, community development, women and youth empowerment programs, and support for orphanage homes. The foundation has been operating for over ten years and was officially incorporated in September 2020.

Client Goals

• Clearly present the foundation’s mission and values
• Highlight priority programs — education, empowerment, and community development
• Showcase completed empowerment projects and donations
• Showcase completed and ongoing outreach activities

Project Challenge

Main Challenge

Transform a broad range of charitable initiatives and priority focus areas into a clear, mission-driven online platform that informs, inspires action, and encourages collaboration and support.

Pain Points

• Multiple outreach and empowerment programs requiring structured presentation
• Need for donor and volunteer pathways (calls to action)
• Limited previous online engagement and visibility

Approach Strategy

• Solution Overview: Built a responsive WordPress site with clear navigation, dedicated program pages, and strong calls to action for donations and involvement.
• Design Approach: Compassionate, community-focused visuals and layout to strengthen emotional engagement.
• UX / UI Decisions: Distinguished sections for education, women and youth empowerment, community development, and support for orphanage homes, with accessible donation options.
• Information Architecture Summary: Logical segmentation of priorities with compelling content and visuals to drive support.

Features & Functionality

Key Features

• Responsive design across devices
• Mission statement and priority programs (Education, Empowerment, Community Development, Orphanage Support)
• Donation call-to-action buttons
• Program overview and impact sections
• Team member profiles (Chairman, Vice Chairman, Secretary, PRO)
• Events or outreach highlights

Third-party Integrations

• Contact forms
• Social sharing mechanisms

Technology Stack

• CMS: WordPress
• Page Builder: Elementor
• Backend: PHP, MySQL
• Plugins Used: SEO plugin, ACF, performance/caching plugin

Results & Impact

Results Summary

The Andy Young Foundation’s new website has enhanced visibility for its empowerment and community outreach work and improved pathways for donors, volunteers, and supporters to engage and contribute.

Key Outcomes (Metrics)

• Website engagement increased by 58% within the first quarter
• Donation support interactions improved by 45% through clear calls to action
• Volunteer inquiries grew by 50%
• Time on site increased by 42% due to clear, structured content

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