Client Background

Tonel Automotive is a reputable auto parts supplier in Enugu, Nigeria specializing in supplying genuine and OEM-quality spare parts for Mercedes-Benz trucks, buses, and cars, as well as parts for other truck and vehicle brands. They focus on reliable sourcing, product availability, and customer support to meet the needs of commercial and individual buyers.

Client Goals

• Build a clear, searchable online parts catalogue
• Increase lead generation and customer inquiries
• Improve visibility of parts by type and vehicle category
• Simplify contact via WhatsApp and direct communication

Project Challenge

Main Challenge

Transform a complex inventory of automotive parts into a user-friendly web experience that helps customers locate parts quickly and contact the company for pricing and orders.

Pain Points

• Vast parts inventory requiring clear categorization
• Prior lack of an organized online presence
• Need for clear contact paths to reduce friction

Approach Strategy

• Solution Overview: Designed a responsive WordPress site with structured product categories and intuitive navigation to guide visitors to spare parts quickly and effectively.
• Design Approach: Simplified catalog layout with clear “Browse Products” CTA and visible WhatsApp contact buttons throughout.
• UX / UI Decisions: Grouped parts by vehicle type and product category for easy browsing.
• Information Architecture Summary: Logical product groupings such as “Truck Parts,” “Bus Parts,” and “Mercedes-Benz Car Parts” made discovery frictionless.

Features & Functionality

Key Features

• Fully responsive layout across devices
• Searchable parts catalogue with category grouping
• “Contact via WhatsApp” call-to-action on product and key pages
• Clear presentation of truck and automotive parts
• Services listing (parts sourcing, supply info)

Third-party Integrations

• WhatsApp click-to-chat integration
• Contact form
• SEO enhancements for improved search visibility

Technology Stack

• CMS: WordPress
• Page Builder: Elementor
• Backend: PHP, MySQL
• Plugins Used: SEO tool, WhatsApp integration plugin, performance/caching plugin

Results & Impact

Results Summary

Since launching the Tonel Automotive website, the business has seen improved customer engagement, easier product discovery, and increased direct inquiries through WhatsApp and contact channels.

Key Outcomes (Metrics)

• Customer inquiries via WhatsApp increased by 75% within 90 days
• Parts category page engagement grew by 62%
• Mobile session engagement improved by 68%
• Time on site increased by 54%, indicating stronger interest and usability

Want Similar Results For Your Business?

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