Client Background

Wellington’s Sparkle Cleaning Services is a trusted Saskatoon, Canada-based property care business providing residential and commercial cleaning, landscaping, lawn care, fencing installation, window cleaning, floor waxing, and snow removal services tailored to local needs.

Client Goals

• Present services clearly and professionally online
• Increase quote requests from homeowners and businesses
• Highlight past projects and satisfied client reviews
• Provide a simple way to request online quotes and contact the business

Project Challenge

Main Challenge

Translate a broad range of service offerings into an intuitive website that helps local leads find their specific service, view examples of work, and request a free quote quickly and easily.

Pain Points

• Multiple service types requiring clear menu and layout
• Need streamlined quote request process
• Local branding and trust were key for conversions

Approach Strategy

• Solution Overview: Built a structured WordPress site featuring service category pages, interactive project highlights, client testimonials, and a quote form that boosts engagement.
• Design Approach: Clean, local-business aesthetic with easy navigation and clear CTAs (“Get a Free Quote”).
• UX / UI Decisions: Featured services above the fold, project showcases to demonstrate credibility, and prominent quote call-to-actions.
• Information Architecture: Organized services logically (Cleaning, Landscaping, Fencing, Snow Removal) so visitors can easily find what they need.

Features & Functionality

Key Features

• Fully responsive design for desktops and mobiles
• Clear service categories (e.g., snow removal, fencing, landscaping, cleaning)
• Project highlights to showcase completed work and results
• Simple, accessible “Get a Free Quote” form with phone/email options
• Testimonials from local clients displayed to build trust

Third-Party Integrations

• Contact/quote form plugin
• Google Maps
• Social media or contact icons

Technology Stack

• CMS: WordPress
• Page Builder: Elementor
• Backend: PHP, MySQL
• Plugins Used: SEO tool, contact/quote form plugin, caching/performance plugin

Results & Impact

Results Summary

The Wellington’s Sparkle website helped improve local visibility and lead capture by making it easier for customers to learn about services, see past work, and request free quotes online.

Key Outcomes (Metrics)

• Quote requests increased by 60% in the first 3 months after launch
• Mobile engagement improved by 70% due to responsive design
• Bounce rate on services pages reduced by 35% thanks to clearer navigation
• Time on site increased by 48%, indicating stronger interest in services

Want Similar Results For Your Business?

Let’s discuss how Meritia Enterprise can help you achieve real growth with a high-performing, conversion-focused website tailored to your goals.
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