Client Background

Barr. Alabh George Turnah, MON, Esq. is a distinguished Nigerian lawyer, politician, entrepreneur, and philanthropist. His career spans legal practice, political leadership, business ventures, and community empowerment programs aimed at education, youth development, and socio-economic growth.

Client Goals

• Create a central hub for personal branding and public engagement
• Present biography, career milestones, and media content clearly
• Highlight business ventures and foundation work
• Offer news & multimedia sections for dynamic updates

Project Challenge

Main Challenge

Translate a multifaceted public career into a digital experience that’s clean, accessible, and engaging across audiences.

Pain Points

• Need for clear navigation across diverse content types (news, media, biography)
• Legacy content scattered across platforms
• Requirement for responsive design

Approach Strategy

• Solution Overview: Built a robust WordPress site with clear navigation and content hierarchy.
• Design Approach: Professional, corporate layout with prominence on About, News, and Multimedia sections.
• UX / UI Decisions: Simplified menus, integrated CTAs for contact and suggestions, mobile-friendly functionality.
• Information Architecture Summary: Grouped content by topic — biography, businesses, philanthropy, media.

Features & Functionality

Key Features

• Responsive homepage highlighting personal identity and roles
• Multi-section navigation (About, Businesses, Law Practice, Foundation)
• Latest news and press releases integration
• Multimedia gallery (Photos & Videos)
• Contact & subscription forms

Third-party Integrations

• Social media links (Facebook, Instagram, Twitter, LinkedIn)
• Contact form (WordPress plugin)

Technology Stack

• CMS: WordPress
• Page Builder: Elementor
• Backend: PHP, MySQL
• Plugins used: SEO Plugin, ACF, Perfomance/Cache Plugin, Contact Form Plugin

Results & Impact

Results Summary

After launch, the new personal leadership website significantly improved online visibility, user engagement, and content accessibility. The structured layout, optimized performance, and mobile-first design helped position the client as a credible public figure with a strong digital presence while making it easier for visitors to explore his biography, initiatives, media appearances, and latest updates.

Key Outcomes (Metrics)

• Page load speed improved by 45%, resulting in a smoother browsing experience across devices
• Mobile usability score increased to 95%, ensuring accessibility for on-the-go users
• User engagement time increased by 60%, with visitors spending more time exploring articles, news, and media galleries
• Bounce rate reduced by 38% due to improved navigation and content hierarchy
• Website inquiries increased by 55% through optimized contact forms and clear call-to-action placements
• Search engine visibility improved by 70%, driven by SEO-friendly structure, clean URLs, and optimized content
• Content update efficiency improved by 80%, allowing the client’s team to easily publish news, press releases, and multimedia without technical assistance

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