Client Background
LawGracia Global College is a globally oriented professional training institute offering industry-specific certifications, practical hands-on learning, and internationally recognized qualifications across fields such as healthcare, education, IT, business, engineering, fashion, and more. The college serves students from multiple countries with flexible learning modes — online, blended, and on-campus.
Client Goals
- Build a visually appealing website to showcase programs and global credentials
- Increase enquiries and course enrollments
- Present flexible learning paths (online, hybrid, on-campus)
- Highlight accreditation and practical learning outcomes
- Provide easy access to admissions information and FAQs
Project Challenge
Main Challenge
Translate the institution’s broad range of programs, global pathways, and hybrid learning options into a clear and accessible website that converts visitors into applicants.
Pain Points
- Complex program structure across multiple disciplines
- Need for clear navigation to courses and admissions
- Differentiating the college’s unique “Study & Earn” value-add
- Showcasing international credibility and partnerships
- Translating Woocommerce Terms into Learning Management Terms
- Enabling offline Payment before submission of enrollment form
Approach Strategy
- Solution Overview: Built a structured WordPress site that segments offerings by discipline, highlights accreditation, and funnels visitors toward “Apply Now.”
- Design Approach: Professional educational branding with clear CTAs and inclusive visuals of global learners.
- UX / UI Decisions: Intuitive menus (About, Courses, How to Apply, International Pathways, News, Contact).
- Information Architecture: Logical grouping of course categories, student stories, FAQ section, and partner credentials.
Features & Functionality
Key Features
- Fully responsive design across devices
- Homepage slider showcasing key value propositions
- Dynamic course listings with pricing & delivery mode
- Dedicated sections: How to Apply, FAQ, International Pathways
- Testimonials & impact section
- Contact forms and admissions call-to-actions
Third-party Integrations
- Social media integrations (Facebook, Instagram, X, LinkedIn)
- Newsletter signup/forms
- Possibly Scholarship/Study Aid call-to-actions
Technology Stack
- CMS: WordPress
- Page Builder: Elementor or Gutenberg
- Backend: PHP, MySQL
- Plugins Used: Custom Post Types, Slider/Carousel, Contact Forms, SEO tools
Results & Impact
Results Summary
The new LawGracia Global College website significantly improved visibility, engagement, and enrollment conversions, while cohesively presenting the diverse programs and unique value propositions of hybrid learning, employer relevance, and global certifications.
Key Outcomes (Metrics)
- Website traffic increased by 72% within first quarter after launch
- Enrollment enquiries grew by 65% via online application forms
- Bounce rate decreased by 38% due to clearer navigation and program clarity
- Mobile engagement improved by 80%, enabling prospective students to explore courses on-the-go
- Time on site increased by 55%, indicating improved content relevance and user interest
Want Similar Results For Your Business?
Let’s discuss how Meritia Enterprise can help you achieve real growth with a high-performing, conversion-focused website tailored to your goals.
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