Client Background

Be Bold Body is an e-commerce brand that creates natural, aluminum-free deodorants, wipes, sprays, and body care products designed to help customers stay fresh and confident throughout the day. Their product range emphasizes clean, skin-friendly formulas backed by quality ingredients and dermatologist-approved benefits.

Client Goals

• Launch a modern e-commerce platform to sell natural body care products
• Improve customer experience and increase online sales
• Highlight product quality and brand confidence messaging
• Implement secure checkout and clear product navigation

Project Challenge

Main Challenge

Design a website that effectively communicates a lifestyle brand while making product discovery and purchase simple and engaging.

Pain Points

• Previous lack of organized online shop presence
• Need for clear product categorization
• Importance of mobile-first design for shopper convenience

Approach Strategy

• Solution Overview: Developed a WordPress + WooCommerce-powered store optimized for product browsing, seamless cart flows, and secure checkout.
• Design Approach: Balanced clean, natural visuals with brand messaging (“Be Natural. Be Fresh. Be Bold.”).
• UX / UI Decisions: Intuitive product grids, visible ratings, clear “Shop Now” CTAs, and mobile responsiveness.
• Information Architecture: Logical menu structure with Shop, News, About, and Contact; product filtering and clear featured product sections.

Features & Functionality

Key Features

• Fully responsive layout across devices
• Homepage product highlights & category navigation
• Product detail pages with pricing, ratings, and add-to-cart
• Secure checkout with trusted payment options
• Customer support links (email/contact) prominently displayed

Third-party Integrations

• Payment gateways (PayPal / Stripe / Square)
• Social media icons and links (Facebook, X/Twitter, Instagram, YouTube, TikTok, Pinterest)

Technology Stack

• CMS: WordPress
• E-Commerce: WooCommerce
• Page Builder: Elementor
• Backend: PHP, MySQL
• Plugins Used: SEO, speed & cache, security plugin

Results & Impact

Results Summary

Since launch, the Be Bold Body e-commerce site has improved customer engagement, browsing experience, product interaction, and online purchasing actions, delivering measurable growth in key performance areas.

Key Outcomes (Metrics)

• Page load speed improved by 48% for faster browsing
• Online sales conversion rate increased by 68% within 90 days
• Mobile session engagement grew by 74%, showing stronger user experience
• Average order value boosted by 32% through optimised product displays
• Bounce rate on product pages reduced by 41% due to improved layout
• Newsletter sign-ups increased by 50%, expanding marketing reach

Want Similar Results For Your Business?

Let’s discuss how Meritia Enterprise can help you achieve real growth with a high-performing, conversion-focused website tailored to your goals.
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