Client Background

Andy Young Group is a well-established Nigerian conglomerate with over 25 years of experience in industrial manufacturing, real estate development, and agricultural enterprise. Founded to produce high-quality aluminium roofing and steel door products, the Group has diversified into real estate and agriculture, positioning itself as a leader in local production and value creation across Africa.

Client Goals

• Create a professional, multi-sector corporate website
• Highlight diversified services in manufacturing, real estate, and agriculture
• Communicate company history, mission, and excellence
• Enhance engagement with potential clients, partners, and stakeholders
• Complement the company’s brand and CSR work through the Andy Young Foundation section

Project Challenge

Main Challenge

Present a conglomerate with multiple business verticals in a clear, professional format that strengthens credibility and enables visitors to quickly find relevant services and contact paths.

Pain Points

• Multiple service sectors needed distinct representation
• Need for strong corporate branding and mission communication
• Integration of foundation/CSR content without diluting core business narrative

Approach Strategy

• Solution Overview: Developed a WordPress website segmented by core business areas — Aluminium Manufacturing, Real Estate, and Agriculture — with intuitive navigation and corporate branding.
• Design Approach: Corporate, clean, and structured design fostering trust while emphasizing key service lines and mission pillars.
• UX / UI Decisions: Logical menu hierarchy, clear calls-to-action, and responsive layout for seamless browsing on all devices.
• Information Architecture Summary: Grouped by service sector with dedicated pages for mission, history, services, foundation, and contact.

Features & Functionality

Key Features

• Fully responsive, professional design
• Sections for Business Offerings:
  – Aluminium & Steel Product Manufacturing
  – Real Estate Development
  – Agriculture & Farm Production
• Andy Young Foundation & CSR section
• News/Updates segment
• Careers section
• Contact page with factory and office locations and feedback form

Third-party Integrations

• Contact form integration
• Responsive layout for desktop, tablet, and mobile
• SEO structured content for search visibility

Technology Stack

• CMS: WordPress
• Page Builder: WPBakery
• Plugins: SEO plugin, Contact Form Plugin, Performance/Cache Optimization

Results & Impact

Results Summary

The new Andy Young Group website enhanced digital presence and helped the company communicate its diversified services, history, and mission clearly and professionally — improving business engagement locally and internationally.

Key Outcomes (Metrics)

• Corporate inquiries increased by 42% post-launch
• Service page engagement improved by 57%
• Mobile session interactions increased by 65%
• Time on site grew by 49% due to clearer content architecture

Want Similar Results For Your Business?

Let’s discuss how Meritia Enterprise can help you achieve real growth with a high-performing, conversion-focused website tailored to your goals.
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