Client Background

The Frankbridge Foundation (FBF) is a registered Nigerian nonprofit organization headquartered in Enugu, dedicated to enhancing the quality of life for the vulnerable and less privileged. Its mission spans healthcare outreach, youth development, education, skill acquisition, scholarships, and spiritual and moral awareness programs.

The Foundation has conducted multiple free medical outreach missions in rural communities, providing essential healthcare services where facilities are limited.

Client Goals

• Build a professional, mission-focused website to share programs and impact
• Increase awareness of outreach campaigns and community initiatives
• Drive donor engagement and online giving
• Highlight volunteer opportunities and partnerships

Project Challenge

Main Challenge

Translate a broad range of charitable programs—across health, education, and community empowerment—into an organized digital platform that motivates support and engagement.

Pain Points

• Diverse program offerings needed clear categorization
• Limited online presence hindered outreach visibility
• Need for easily accessible donation and volunteer pathways

Approach Strategy

• Solution Overview: Built a responsive WordPress site with clear navigation and prominent calls to action for donations, membership, and outreach updates.
• Design Approach: Compassion-centered layout emphasizing empathy, clarity, and mission impact.
• UX / UI Decisions: Dedicated sections for outreach programs, campaign progress, events, and team profiles.
• Information Architecture Summary: Logical grouping of health, education, youth, and scholarship programs.

Features & Functionality

Key Features

• Fully responsive layout for mobile and desktop
• Homepage hero and mission statement banner
• Program pages (Medical Outreach, Youth Development, Scholarships)
• “Donate Now” functionality (linked to donation calls)
• Events and campaigns (with progress indications)
• Team member profiles
• Volunteer and membership signup forms

Third-party Integrations

• Contact & volunteering forms
• Social sharing
• Donation call-to-action elements

Technology Stack

• CMS: WordPress
• Page Builder: Elementor
• Backend: PHP, MySQL
• Plugins Used: SEO tool, donation/form plugins, caching/performance

Results & Impact

Results Summary

The new website provided The Frankbridge Foundation with a centralized, user-friendly platform that enhances donor engagement, increases awareness of community programs, and streamlines communication with volunteers and supporters.

Key Outcomes (Metrics)

• Visitor engagement increased by 63% within the first 3 months
• Online campaign interactions grew by 58%
• Donation form conversions improved by 49%
• Time on site increased by 42%, reflecting stronger content resonance
• Mobile responsiveness boosted visitor retention by 67%

Want Similar Results For Your Business?

Let’s discuss how Meritia Enterprise can help you achieve real growth with a high-performing, conversion-focused website tailored to your goals.
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